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A Life of Purpose: Vicky Grandon on Activism, and the Power of Voice
Vicky's photograph, taken for the Voice advertising campaign. Photography by Rosie Barnes.

August 2025 – George Lee

Themes: Innovation, Purpose

A Life of Purpose:
Vicky Grandon on Activism, and the Power of Voice

Ageing is a journey filled with unexpected twists — challenges that test our resilience and moments of wonder that remind us of the richness of life. Few embody this balance of strength and perspective as powerfully as Vicky Grandon, 71, a long-time activist, researcher, and advocate for social justice.  From overcoming health challenges to championing the rights of asylum seekers, Vicky’s life has been a testament to the power of lived experience. Now, through Voice, she’s using her voice to shape the future of health, research, and business, ensuring that real people  — not just statistics — are at the heart of innovation. 

The Voice advertisement including Vicky. Photography by Rosie Barnes.

Ageing — A Journey of Wonder and Challenge 

When asked what excites her most about ageing, Vicky pauses. “I wouldn’t say ‘excite,’ exactly,” she reflects. Instead, she describes a feeling of wonder — something intangible and ever-shifting. 

“I never expected to live this long, let alone with the quality of life, the family, the sense of purpose that I have. It’s not always easy  —when the cold weather hits, it saps my energy. But I step back, look at the bigger picture, and remind myself of how far I’ve come.” 

"I didn’t just want to participate — I wanted to shape how things worked."

That bigger picture includes a lifetime of advocacy, deep personal losses, and a resilience that has carried her through. “I’ve had cancer, I have Graves’ disease and osteoporosis, but osteoarthritis is what disrupts me the most. It showed up everywhere, all at once. At first, I thought, ‘That must be a mistake.’ But then I had to accept it—why not me?” 

Despite these challenges, she remains pragmatic. “There’s no cure. The goal is mitigation. Some people resist medication, fearing they’ll lose control. But for me, understanding my condition and using safe, effective treatments is just common sense.” 

"For me, understanding my condition and using safe, effective treatments is just common sense." 

The Power of Lived Experience in Research and Business 

Vicky’s life has been shaped by an unwavering commitment to justice. From her work in trade unions to running a charity for asylum seekers, she has always believed in action over words. 

“When you join a union, you’re not just signing up for representation — you’re joining a movement for social change.” She recalls traveling between 127 different workplaces, advocating for workers whose struggles were often invisible to those in power. 

It was this same passion for meaningful engagement that led her to Voice. What started as simple surveys evolved into long-term research projects and advisory roles. “I didn’t just want to participate — I wanted to shape how things worked.” 

A portrait of Vicky, captured for the Voice advertising campaign. Photography by Rosie Barnes.

A portrait of Vicky, captured for the Voice advertising campaign. Photography by Rosie Barnes.

Does Vicky believe businesses truly listen to people like her? 

“Some do, but many just tick the ‘public involvement’ box. The question is: do they actually want us, or do they just need us?”  Vicky hopes to see companies move beyond tokenism, truly valuing the perspectives of those with lived experience. “We’re not here to create problems — we’re here to help solve them. People with health conditions become problem-solvers by necessity. Businesses could learn from that.” 

"Just step up. Engage. You don’t have to start big — do a small survey, explore an opportunity. Eventually, it all comes to you. But first, you have to say yes."

Late-Life Adventures and the Joy of Staying Involved 

Despite a life of service, Vicky hasn’t lost her sense of fun. In recent years, she’s even become a supporting actor in TV and film. “Yesterday, I was in an ad for a board game. What nonsense. What fun. It’s a hoot!” 

She also remains deeply engaged in research and advocacy, knowing that her contributions make a difference. “I’ve seen what works and what doesn’t — how groups can truly engage people or waste their time. I don’t just walk away when something isn’t right — I leave constructive messages behind.” 

For those considering joining Voice, Vicky’s advice is simple: “Just step up. Engage. You don’t have to start big  — do a small survey, explore an opportunity. Eventually, it all comes to you. But first, you have to say yes.” 

More Information

Feeling inspired by Vicky's message? Then join us.

At Voice®, we believe that everyone — no matter their age or background — has something valuable to share. We’re a growing global community of everyday people helping to shape the future of how we age — and how well we age — by sharing lived experiences that challenge assumptions, spark innovation, and reimagine what it means to thrive throughout life.  

Our first-ever advertising campaign features incredible members aged 23 to 91 — but across the Voice community, we’re proud to include people from 19 to over 100. Because your insight matters. Your voice matters.  

Join us. Be part of something bigger — a space that listens, learns, and leads with real-life experience at its heart. 

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