No conversation about beauty and longevity would be complete without addressing the deeply ingrained anti-ageing narrative. One key theme in our conversation  is the evolving attitude toward ageing. Despite societal pressures to maintain a youthful appearance, Emmanuelle sees a shift toward greater acceptance. “Ageing is more accepted now. Many people in their 60s and 70s look great. ” She emphasises how wellness, fitness, and nutrition contribute to this, stating, “We’ve put effort into wellness, fitness, and nutrition, and that’s helped us look and feel good.” 

But does this growing acceptance reflect in how the beauty industry promotes inclusivity and celebrates individuality? “The beauty industry is starting to show more diversity, featuring people with different bodies and conditions, like vitiligo,” Emmanuelle observes. This shift allows individuals to celebrate their unique features rather than conform to narrow beauty standards. 

However, the industry is still grappling with its long-standing anti-ageing narrative. When asked if it has moved past this mindset, Emmanuelle is candid. “Yes, they’ve woken up to it, but they still need to make you afraid to sell their products. It’s more about playing with our insecurities — they’ll continue to play that game. Now, it’s more about regenerative beauty. The terminology is changing, but the pressure remains.”  

Moving forward, Emmanuelle calls for a more balanced approach to beauty, “The key is balance.” She stresses the importance of avoiding excessive fitness routines or skincare products, as overdoing it can lead to burnout and negatively affect health and appearance. “People overuse products like retinol or fillers, which can damage their skin,” she cautions, highlighting the need for a more mindful and holistic approach.  

Emmanuelle highlights the shift from repair to prevention: “Rather than relying on products like Botox and retinol to fix the skin, we should focus on prevention and nurturing a healthy foundation.” She also references Dr. Zein Obagi, who moved from aggressive acne treatments to a more gentle, holistic approach after realising the potential harm of earlier methods. This shift is reflected in the evolution of his brands, from the more clinical tone of Obagi to the more balanced, wellness-focused philosophy of ZO Skin Health. 

Looking ahead, Emmanuelle sees a beauty landscape that caters to us more of us as we age. “I believe our perception of age will shift. We’re going to see an ageing population, and people in their 70s will need products catered to them.” She stresses the importance of hydration and moisturising solutions as we get older, predicting a rise in products specifically designed for those over 50. “The industry has historically overlooked those over 50,” she remarks, stressing the need for innovation in this area. 

However, the industry faces challenges. Emmanuelle observes, “The industry faces a significant problem. Luxury brands have traditionally relied on international markets like China for profit. But now, China wants its own products. They’re looking towards South America and Africa, but they’ll eventually face challenges in those markets too.” She notes a shift in China, where the younger generation is drawing on ancient wisdom to create products that resonate culturally stating, “With the right approach, they can modernise ancient techniques.” 

Emmanuelle emphasises the importance of honest conversations within the beauty industry. “For example, I would stop the fear-based marketing surrounding sunscreen. We need a more honest conversation about its use. Of course, we shouldn’t be sunbathing without protection, but we should understand the nuances of skin health,” she insists. By addressing misconceptions and promoting a balanced approach to skincare, brands can create a healthier more trusting relationship between consumers and their beauty routines. 

Emmanuelle also highlights the beauty of embracing imperfections. “When you go for a beauty treatment now, there’s often a focus on intentions — what you’re hoping to achieve or what you’re proud of. It’s a step toward mindfulness,” she reflects. “But there’s still a lot of pressure to look perfect. I think we need to celebrate the idea that imperfection has its own beauty. It’s what makes us unique; without it, we’d all start to look the same.” 

In a particularly moving moment, I ask Emmanuelle to imagine standing in front of a mirror at 100 years old. She shares, “I hope to see a smile—a smile of happiness. I want visible lines that tell my story, but still a sparkle in my eyes, filled with compassion and joy.” Her words are a reminder that “happy people radiate beauty.” Emmanuelle’s perspective gently encourages us to see beauty in confidence, joy, and self-acceptance. By developing these ideals, the beauty industry has the power to inspire a more inclusive future for everyone.  

I share about our global Voice community, our network of co-innovators who bring their life experiences to our conversations. “If you could ask them anything about beauty and wellness, what would it be?” I ask. Emmanuelle pauses thoughtfully before replying, “I would want to know about their level of anxiety. How much does it affect their daily life? Does anxiety overshadow their ability to enjoy beauty rituals, or do they find moments of pleasure in them?”  

My conversation with Emmanuelle has truly made me reflect on the future of beauty, especially when it comes to ageing and longevity. As the narrative shifts from anti-ageing to regenerative beauty, it leaves me wondering: “How do we each define vitality and beauty in our own lives, at every stage?” Now that is a question for the beauty industry!